Playbook7 min read

I built a dozen content sites this year. Here's the system.

Building one site teaches you a niche. Building a dozen teaches you the parts that repeat. This year I shipped content-driven sites across allergies, luggage, snacks, TV apps, and more, and the underlying system barely changed between them. What changed was the input. This is the repeatable part: the engine that stays constant while the topic swaps out.

What this piece covers

  • 01The stack that stays the same across every build
  • 02Research to publish: the assembly line, step by step
  • 03Where each niche forces a real change, and where it doesn't
  • 04Reusing tooling instead of rebuilding it every time
  • 05Knowing when a site is worth scaling and when to stop

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