Your buyers are asking a model before they ask you, and the model is answering with someone's content. The only question is whose. I spent this year building tools that score exactly how visible a page is to answer engines, and the patterns are consistent enough to act on. This is the part of search most teams still treat as a mystery, so it is wide open.
What this piece covers
- 01Why AI answers cite some pages and ignore others
- 02The three signals models actually read: structure, specificity, and freshness
- 03Auditing your own answer-visibility in an afternoon
- 04Writing a page so a model can lift a clean, correct quote from it
- 05Tracking citations, not just rankings
Want this working on your site, not just your reading list?